Question:

How do you communicate ideas for ensuring that Ontario’s population growth, which is expected to increase by approximately four million over the next 30 years, contributes to prosperous, healthy and diverse communities in all parts of the province?

Answer:

You develop and implement strategic communications and branding strategies for the Ministry’s multi-jurisdictional project. This includes developing a “Places to Grow“ identity, stakeholder engagement strategies and a strategic communications plan that includes the re-development of key messages, approaches to facilitating a Places to Grow Summit, media relations, public relations and stakeholder relations among the various partners in the Greater Golden Horseshoe.

Result:

The Growth Plan for the Greater Golden Horseshoe was awarded the 2007 American Planning Association Daniel Burnham Award for a Comprehensive Plan. OEB Enterprise was acknowledged as a strategic partner throughout the development and roll-out of the plan.