Getting on the front page doesn’t happen by accident. We’ll help you develop your story. Then, we’ll help you tell it.
When it comes to media relations, our staff has extensive
experience in print, electronic and broadcast journalism – several as front line journalists. Whether it’s proactive story pitching or managing a story down, we know how to deliver what the media need and want. We get results.
Services:
- Proactive and responsive media strategies
- Speech writing
- Key message preparation
- Spokesperson training
- Media training
- Identification of story angles
- Preparation of media lists and kits
- News releases and backgrounders
- News conferences and logistics
- Events
- Media monitoring and analysis
- New media
- Awareness audits
- Research
Tips for effective Media Relations:
- Never use old media lists; keep them up-to-date
- Different media have different needs - know their deadlines, audiences and editorial approaches
- Identify key journalists and build relationships over time
- Make sure you have your facts straight; never lie, guess or speculate
- Be colourful - if you're interesting, your story is more appealing to the media
