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Question:

How do you develop a communications and marketing plan that differentiates the distinctive internship programs (Career Bridge, Career Edge, Ability Edge and IT Edge) within the Career Edge organization while maintaining a consistency throughout the brand?

Answer:

You create a brand design and architecture to differentiate internship programs within while ensuring they maintain a consistent look and feel.

Result:

Career Edge successfully launched and branded four distinctive programs each with their own look and feel, but with similar elements throughout.  Since the successful launch of their last program, Career Bridge, Career Edge has effectively raised awareness of their program among employers, immigrant groups, human resources professionals, government agencies and other key stakeholders utilizing the branding and marketing campaigns uniquely designed for their specific needs.