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Question:

How do you launch an independent corporation created by the Prime Minister and funded by the federal government so as to maximize its impact and capture its national reach within an accelerated period of time?

Answer:

You create a logo and visual identity for the newly created cancer organization, instantly giving it brand recognition, as well as coordinate a communications plan involving press releases, news conferences, and workshops that all draw attention to the research and leadership at the Partnership.

Result:

With successful communication of its mandate, the Partnership is firmly establishing itself as the national organizing body on cancer research and affairs.