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Question:

How do you create a brand and communications strategy for an energy company operating out of Africa that highlights its environmentally sustainable practices?

Answer:

You create a logo and produce materials using colours and taglines which convey the use of environmentally sustainable energy products. You also research renewable energies and environmental policies, positioning Buchanan as a company looking towards the future of energy.

OEB Enterprise designs several logos and branding materials. Ultimately, the blue flame is selected. Business cards, power points presentations, and websites are all branded with the Buchanan logo.

Result:

The logo and visual identity helped position Buchanan as a solid company offering a unique environmentally sustainable solution in the energy sector.