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Question:

How do you generate attention and position a newer business school and its three-year program as a viable alternative in the face of increased competition?

Answer:

You turn an apparent weakness into a strength.  We developed a media relations campaign built around “Brock Business Coming of Age.”  The campaign celebrated the school’s eighteenth birthday followed by a campaign, identifying Brock’s unique strategy in entering the Chinese marketplace and offering a traditional MBA program.  We are currently working with Brock faculty to uncover media opportunities around specific research.

Result:

To date, we have secured positive media coverage for Brock University in the Toronto Star, CFRB, CKTB, Business Niagara, Global Television and others.